Barcelona has renewed its sponsorship deal with the top sports brand in La Liga, which is now worth more than $2 billion per year. The agreement was signed by Barcelona's CEO, Joan Laporta, and the brand's president, Luis Víctor Fernández.

The new contract will see Barcelona continue to sponsor the team for five years starting from next season. This will be the second consecutive renewal of the deal, as Barcelona first signed a five-year deal with Spanish footballer Cristiano Ronaldo in 2015.

Fernández said that the new deal was a significant step forward for the brand, as it would allow them to expand their reach beyond the club itself. "We have been working hard to strengthen our relationship with the fans, and this new sponsorship deal gives us the opportunity to do even better," he added.

The brand's latest partnership with Barcelona comes at a time when the sport is experiencing a period of growth and change. The pandemic has brought about changes in how people consume and engage with sports, and this has led to increased interest in the game among younger audiences.

In addition to the new sponsorship deal, the brand has also announced plans to invest in new technology and digital solutions to enhance fan engagement. This includes the launch of a new mobile app that allows fans to follow matches on the go and access live streaming content.

Overall, the new sponsorship deal between Barcelona and the top sports brand in La Liga represents a significant milestone for both parties. It shows that the two brands share a commitment to creating lasting relationships with fans and building strong communities around the sport.